Television Rating Point (TRP), also known as Target Rating Point, is a metric used to measure the popularity and success of television programmes. TRP indicates the number of viewers who are tuned in to a particular programme at a specific time, and it is a vital tool for broadcasters and advertisers to evaluate the success of their content and advertising campaigns.
The TRP system is based on a sample audience of a few thousand households, which are equipped with people meters connected to their television sets. These devices record the programmes watched and the time spent on each programme by the members of the household, providing accurate data on the viewership trends.
TRP data is of great importance to advertisers as it helps them to determine the success of their campaigns by providing information on the impressions of their target audience. Programmes with higher TRP ratings tend to attract more advertisers, which, in turn, generates more revenue for the broadcaster.
In summary, TRP is a crucial metric that measures the success of a television programme by analyzing viewership data. The data collected through people meters provides valuable insights into the interests of the audience, which is essential for broadcasters and advertisers to develop effective content and advertising strategies.
Television Rating Point (TRP) is an essential metric used to measure the popularity and success of television programmes. There are two primary techniques for measuring TRP values, namely, the Picture Matching Method and the Frequency Monitoring Technique.
Method To Determine TRP
The Picture Matching Method involves the use of people meters, which continuously monitor a small portion of the picture displayed on a specific TV set. The system then collects information from survey residences and uses it to calculate the TRP value. This technique is effective in providing accurate and real-time data on the viewership of a programme.
The Frequency Monitoring Technique, on the other hand, involves people meters that calculate the time and programmes watched by the audience on a given day. The data collected is averaged over a period of 30 days to determine the TRP value. This technique is useful for providing insights into the viewing habits of the audience over an extended period.
Both techniques are vital for accurately measuring the TRP value of a programme. The data collected through these methods provides broadcasters and advertisers with valuable information on the popularity of a particular programme and the interests of the target audience. This information can then be used to make informed decisions on content creation and advertising strategies, which can lead to increased viewership and revenue for the broadcaster.